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Photo: Rachel C. Plews |
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Photo: Faculty Focus |
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The Four Cultures of the Academy |
Here are five simple points to consider:
1. Leverage marketing. Get back to the basics of the four Ps of marketing, also known as the “marketing mix” (Kotler, 2011): product, price, place, and promotion. In the context of faculty development, the product, or what we are “offering,” is the service of professional development. Although sometimes there is a financial cost, the most significant price for faculty is time. For place, the development is traditionally done in a face-to-face environment whether on or off campus. With the advancement of digital tools and new technologies, we can offer online solutions in both synchronous and asynchronous formats, including courses, webinars, and virtual environments. Finally, we increase awareness of what is available through promotion.
Consider the ways in which you promote your workshops or programs. E-mails are easy to ignore and easy to delete. Consider something new, but make sure the core message is still present. Recently, I promoted a pedagogical working group series using Adobe Spark. Click on this link to see a sample: https://spark.adobe.com/page/DZOWsTlksIOBU/
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Source: Faculty Focus