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FT writers and guests select their must-read titles by Roula Khalaf, FT Editor.
Photo: rikka ameboshi from Pexels
If you’re looking for beautiful writing and love history, I recommend Jill Lepore’s If Then: How the Simulmatics Corporation Invented the Future. Don’t be intimidated by the title; I’d never heard of Simulmatics either, but this short-lived company, created in 1959 and bankrupt by 1970, mined data and tried to predict election outcomes (sound familiar?). This is a lovely read that takes you through a history of American politics and campaigning, cold war intrigue and artificial intelligence.
Source: Financial Times
