You'll learn all this and more:
- What are popular Virtual World activities and destinations
- Understand Consumer behavior patterns inside virtual worlds
- Learn from fellow marketers, brands and agencies
- Hear exclusive case studies from major corporations
- How to create a successful strategy
- Measure real-world results and campaign metrics
- Tech and design issues and how to leverage assets
- IP issues as they pertain to established brands
- What are your ecommerce options
- Design secrets from innovative virtual world startups
- VW Roadmap - where are virtual worlds technologies heading next
- How to go big - or go small.
- Tie your virtual presence into the real world
- Secrets on working with the right developer/agency
- Standalone immersive corporate worlds vs Second Life