Photo: Marin Perez |
Photo: IntoMobile |
In order to understand the impact smartphones and apps can have on students, it’s important to understand how students actually use these devices. Sprint is teaming with Notre Dame University for a comprehensive three-year study on the mobile habits of college students. Sprint will be providing 200 students with free smartphones (probably the Epic 4G) and two years of service in an attempt to try and understand how students use these devices.
The goal, said Sprint’s Candace Johnson, is to better understand the social networking habits, app usage and location data from these users to better tailor content for this demographic. Things move so quickly nowadays that an incoming freshman class may use their devices in different ways than those enrolled just a few years ago. There are financial goals of course – Sprint will be sponsoring Notre Dame athletics – but this could also help the university to figure out what roles apps and smartphones could play in course formation.
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Source: IntoMobile