Posts
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Table of Contents
Papers
A Short Review on the Trend of Mobile Marketing Studies
By Mohammad Ismail and Razli Che Razak
Abstract
The purpose of this paper is to elucidate the major classification of the research in mobile marketing. It provides the trend and common approach in mobile marketing research. The paper aims to highlight the significant area in mobile marketing research and the needs for further understanding of the mobile marketing definition and its phenomenon. This paper has significant implications in terms of understanding the classification and the mobile marketing focusing area. This is a general review based on selected approximately forty-six journal publications which are published between year 2005 until 2010 from selected journals. Based on the selected reviewed literatures, the consumers’ adoption research only focuses on a few common areas. There is no agreement among the researchers on definition of mobile marketing and the conceptualization and phenomenon of mobile marketing remain unexplained. The value of this paper is that, it provides the fundamental guidelines for researchers on significant area to focus in the mobile marketing field and it also assists practitioners in identifying the research trend and major classifications which will assist them in designing the product and services to the right target market.
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Learning Mobile App Design from User Review Analysis
By Elisabeth Platzer and Otto Petrovic
Abstract
This paper presents a new learning environment for developers of mobile apps that merges two quite different views of the same topic. Creative design and system engineering are core issues in the development process that are based on diverging principles. This new learning environment aims to address both points of view by not suppressing one of them but trying to benefit from both. User review content analysis is introduced as a tool to generate information that is useful for both aspects.
