As part of the agreement, Qualcomm will perform research and development activities with Sesame Workshop to create and deliver new innovations in mobile educational content.
The collaboration between two global pioneers brings together Qualcomm’s cutting-edge mobile technologies, Sesame Workshop’s expertise in early childhood education, and mobile devices such as smartphones and tablets to create engaging and inspiring learning experiences that will prepare young children for school.
The first applications planned through this collaboration are being demonstrated in the Qualcomm booth as part of the 2013 Consumer Electronics Show. Abby’s Fairy Rockand Big Bird’s Words will include the very earliest examples of never-before-imagined content and hints at the possibilities to come.
An app called Big Bird’s Wordswill feature the first ever use of Qualcomm Vuforia augmented reality (AR) platform’s text recognition capability. Within the app, children are guided, via the use of a virtual ‘wordoscope’, to search for and find new words in their environment -making vocabulary building a fun and interactive experience.