Posts
Ben Hernandez, Author at ETF Trends says, Disruptive technology like artificial intelligence (AI) is definitely leaving an indelible mark amid a COVID-19 pandemic where social distancing measures are forcing more reliance on tech.
 |
| https://www.etftrends.com/tactical-allocation-channel/how-artificial-intelligence-is-enhancing-online-shopping/ |
“Since the coronavirus outbreak, online retailers like Wayfair, Etsy Inc. and Pinterest Inc. are ratcheting up efforts to leverage data from a surge in e-commerce to get better at helping customers find what they are looking for—even when they don’t know what that is,” a Wall Street Journal article noted. “To do that, these Web-only stores are supercharging search-and-recommendation engines by feeding data into sophisticated algorithms, building predictive models with a level of accuracy unimaginable just a few years ago.”
“Not all of the capabilities are new—algorithms have been around for decades,” the article added. “But the rapid expansion of computing power and cloud storage in recent years has enabled sellers to gather and crunch data on a massive scale. Shoppers generate data on retail websites every time they place an item in a virtual cart, hover over product pages, click on product recommendations and ultimately make a purchase. Stores create more-robust customer profiles by adding their shoppers’ ages and genders, where they live, the local weather or seasonal events and holidays—and in some cases data drawn from all over the internet by third-party services.”.
Source: ETF Trends
