4 Mobile Marketing Trends to Focus on in 2017 | Small Business Trends

Photo: Megan Totka

"As we begin our descent to the end of 2016, it’s vital for small businesses to look ahead to 2017 and beyond." according to Megan Totka, Chief Editor for Chamber of Commerce.

Photo: Mobile Phone - Shutterstock

Creative marketing can set your business apart from the pack, so it’s wise to stay updated on new approaches and trends.

The amount of consumers accessing the web via mobile devices now outweighs desktop users. These days, it’s not enough to just be “mobile friendly.” Here are four ways your small business should be utilizing mobile marketing in the upcoming year...

Mobile Apps
A recent Gallup poll indicates that 72 percent of Americans check their phones at least once an hour. The overwhelming majority of that time, up to 90 percent, is using apps. If your business doesn’t currently have a mobile app, now is the time!

Apps increase engagement, provides your business with customer data and increases the ways in which you are able to connect with your audience. Mobile app development can be done inexpensively and stands to benefit even the smallest companies by growing awareness of your brand.  
Read more...

Source: Small Business Trends