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Thursday, April 19, 2007

Learning Content Management Research


I happened across David Wilson's blog via Technorati and noticed a post announced the results of an in-depth research project into the role and value of Learning Content Management (LCM).

Elearnity has been tracking the Learning Content Management market for over five years. During this time, corporate awareness of LCM has changed from apathy and confusion, to increasing recognition of the lack of learning content strategies in their current thinking. This growing corporate awareness led Elearnity to initiate a formal research project to develop a clearer understanding of the drivers, solutions and realities of learning content management.

Conclusions from the research include:
  • LCM is not a mature capability in organisations, and has been largely led from the e-learning sector. LCMS in particular is still an emergent market.
  • All of the organisations profiled in the research believed their LCM projects have been successful, with significant benefits being achieved in terms of production costs/times and scalability. But all of them have had negative experiences along the way, both technically and organisationally.
  • LCM is really about reengineering the supply chain for learning content, internally and externally. It is about a more holistic and connected view of learning content. Significant changes to working processes and skills are required to leverage a LCM solution properly.
  • Adopting an LCM solution will particularly challenge the expectations of sophisticated e-learning producers who are used to a more open design and development model, and free choice of authoring tools. Managing the engagement process with sophisticated stakeholder groups is critical to sustainable adoption.
  • Standards will always force compromise, but are important for future proofing the learning content against change in need as well as change in tools or media.

Read more...

Learning Content Management report PDF

About David Wilson

UK-based analyst focusing on the deeper insights and realities of innovation in corporate learning. For up to date information on the market see also the Elearnity Knowledge Centre.