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Kaplan University launched the "Talent Campaign," a new ad campaign designed to drive awareness that many of today’s college students, especially adult learners, are not well served by traditional classrooms.
Kaplan University’s debut ad is a 60-second commercial depicting a professor standing before a lecture hall of students. In the spot, the professor apologizes to his class, acknowledging that the higher education experience does not have to be limited to classrooms.
He points out that it can be delivered in alternative ways to serve students unable to access traditional colleges and universities. Many of today’s college students need coursework and related university services tailored to their needs as employees or parents. The ad also includes Kaplan University’s new tagline – A Different School of Thought – and describes how the University is redefining higher education.
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About Kaplan University
Kaplan University offers a different school of thought for higher education. It strives to help adult students unlock their untapped talent by providing a practical student-centered education that prepares them for careers in some of the fastest-growing industries. Based in Davenport, Iowa, the University is regionally accredited by The Higher Learning Commission (HLC) and is a member of the North Central Association of Colleges and Schools (NCA).
Kaplan University offers more than 100 academic programs and currently serves more than 48,000 online students. It also serves thousands of on-ground students through eight campuses in Iowa and Nebraska.
Visit www.Kaplan.edu/talent.
About Kaplan Higher Education
Kaplan University is part of Kaplan Higher Education, which serves more than 100,000 students through 70 campus-based schools across the United States and abroad. It also has online programs through Kaplan Virtual Education and Concord Law School of Kaplan University.
Kaplan Higher Education schools offer a spectrum of academic opportunities, from high school diplomas to graduate and professional degrees, including a Juris Doctor degree.
Kaplan Higher Education is part of Kaplan, Inc., a subsidiary of The Washington Post Company (NYSE: WPO).
Visit www.kaplan.com.
Source: KAPLAN UNIVERSITY
