|Photo: Julia McCoy|
You do all it takes to create impeccable content for social media, but your efforts barely make it on the social scene."
Worry no more because there’s something you can do to effectively communicate with and engage your prospects on social media.
|Image courtesy of (jscreationzs)|
10 Engaging Social Platform Rules to Communicate Effectively With Your Audience
Social marketing is all about getting things done, and it’s not just one thing: It’s sharing posts, interacting with other sharers, solving problems, measuring outcomes and writing great content. Read on to find out how you can be an engaging communicator.
1. Communicate and Interact with Your Fans, Don’t Just Post
As a social media manager, you need to communicate your audience to build loyalty. An effective communicator interacts with his audience — not at his audience. A successful communication is honest, transparent and genuine, both in the posts you make and responses you give to queries directed by your audience.
You build trust with your prospects in the long run and they can count on you as a reputable source of guidance and information.
You need to give your audience a voice by letting members participate in your social media activities.
Let members make candid comments openly as a way of expressing their opinions, interacting and sharing ideas with each other.
The result will be an active online community of a highly engaged audience.
2. Write Well and Share
You need to share your content with prospects, not just as a way of giving them value and creating brand awareness, but also showing that you care. This is a perfect way for your post to go viral.
Every piece of content you create and share should be unique to offer your audience an exceptional experience like no other.
Research and find out what practices and content type work best for different social media platforms. When your brand uses different social sites, experiment with your content and tailor it suit a given social platform. For instance, what might work for you on Facebook, might not work on Twitter.
Measuring your success efforts on social media can be scary. You might fear falling short of your goals or that your statistics might not add up. If you are a first-time social media manager, you could even think that you’re doing it all wrong. What you need to remember is, you become better at your work when you track social data because you learn what works and what doesn’t. You experiment with different metrics and gain the confidence you need to take up your role as a successful social media manager. You learn from what does not work by evaluating previous results and gearing your efforts toward what does work.
Gauge your performance by measuring the channels through which users reached your site, social metrics like reach and followers, conversion and consumption, which entails page views and time spent on a page. Demonstrate your ROI. The guide published on Brand Watch should be your starting point to measuring social stats.
4. Create to be Engaging
Videos and images are the cornerstones of social media and marketing design. It is easier for your audience to remember something in a visual form. According to studies carried out by Adobe and another company, users are 1.81 times more likely to buy from a brand when they view its video than those who didn’t and memory increases by 65 percent when a person views an image, respectively.
Create videos to stand out from your competition. Experiment on different social sites. Borrow a leaf from Whiteboard Friday by Moz. You can learn how to create great videos on a budget on the ideas presented on Social Media Examiner.
5. Always, Always Be Original
Great ideas are usually sourced from old ideas. Improving existing ideas is a perfect way for you as a social media manager to come up with great content to share with your audience. You don’t have to invent the wheel to make your audience happy and interested.
Master the art of content curation to give your audience something to read, discuss and share. Access the best content through the use of tools like Pocket, Feedly and Flipboard. The RSS feed app on Buffer can pull the latest posts on your favorite blogs to your profile’s dashboard.
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