Free e-Book - 5 Writing Tips to Grab Your Learners' Attention and Keep it | Allen Interactions
Take a closer look at this free e-book by Hannah Hunter below and learn how to enhance the power of onscreen text with five practical writing tips to grab your learners' attention.
Photo: Hannah Hunter
Hannah Hunter, Instructional Writer notes in the intro, "Eye-tracking studies by the Nielsen Norman Group have demonstrated that Web users, on average, read only about 28% of the words onscreen at any given time. And, might I add, that’s how little people pay attention to articles they’ve personally selected because they are, presumably, interested in them. Try not to think about how that number applies to last year’s mandatory compliance training."
So, what can we as writers and designers do to make those 28 out of 100 words count? Or, better yet, entice our learners to read even more? On-screen text can be a powerful tool to motivate, inspire, entertain, and educate. Instructional designers can use many tools to help make onscreen text Meaningful, Memorable, and Motivational. So, the focus of this e-book is to provide you with five writing tips to grab your learners’ attention and keep it! Download the eBook today
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Hello, my name is Helge Scherlund and I am the Education Editor and Online Educator of this personal weblog and the founder of eLearning • Computer-Mediated Communication Center.
I have an education in the teaching adults and adult learning from Roskilde University, with Computer-Mediated Communication (CMC) and Human Resource Development (HRD) as specially studied subjects. I am the author of several articles and publications about the use of decision support tools, e-learning and computer-mediated communication. I am a member of The Danish Mathematical Society (DMF), The Danish Society for Theoretical Statistics (DSTS) and an individual member of the European Mathematical Society (EMS). Note: Comments published here are purely my own and do not reflect those of my current or future employers or other organizations.
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