"Twitter might not be the best place to get eyes on your content, a newly released study has found." continues SiteProNews.
Microsoft and Columbia University researchers collaborating on the
study discovered a whopping 59 percent of URLs shared on Twitter have
never been clicked, meaning they are “silent.”
“We merged URLs pointing to the same article, so out of 10 articles
mentioned on Twitter, six typically on niche topics are never clicked,”
the study reads. “Because silent URLs are so common, they actually
account for a significant fraction (15 percent) of the whole shares we
collected, more than one out of seven. An interesting paradox is that
there seems to be vastly more niche content that users are willing to
mention in Twitter than the content that they are actually willing to
click on.”
The study looks at five popular news domains on Twitter: BBC, CNN,
Fox News, The New York Times and The Huffington Post. The data was
collected over a one-month period and included 2.8 million shares on
Twitter.
The study found that although “promotion remains an effective medium
to get your content known, the large popularity of the most successful
domains is truly due to a long-tail effect of niche URLs. In summary,
the pattern of clicks created from social media clearly favors a
blockbuster model: infrequent niche URLs—whatever numerous they are—are
generally seen by few users overall and hence have little to no effect
on clicks, while successful URLs are seen by a large number (at least
100,000) of the users.”
Read the study in its entirety. (PDF)
Source: SiteProNews