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In this month’s market update, Kineo take a look at a recent report from Ambient Insight on the state of the e-learning market.
The report shows that the elearning growth rate has slowed significantly to 8% from previous forecasts of 18% and 21%.
However, the report also highlights some key growth sectors in a slowing elearning market, most notably rapid elearning and open source learning software.The ambient research indicates that whilst overall the e-learning market is still growing, larger enterprises are actually reducing their elearning expenditure. It is small and medium enterprises that are currently increasing their elearning spend. Ambient provide their reasoning behind the market trends. Their view is that large corporates already spend 18% of their training budgets on elearning and there is less opportunity to switch from classroom to elearning. Hence these elearning budgets have to be reduced in line with overall reductions. By contrast in smaller organisations elearning has become more affordable and there is a significant switch from classroom to elearning.
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Related link
The US Corporate Market for Self-paced eLearning Products and Services: 2008-2013 Forecast and Analysis
Source: Kineo, Ambient Insight
