Videoconferencing More Confusing For Decision-makers Than Face-to-face Meetings

Although videoconferencing has become a billion-dollar substitute for flying business people to meetings, it leaves distant participants less likely to make sound judgments about speakers being viewed over a screen, according to a study published in a journal of the Institute for Operations Research and the Management Sciences (INFORMS), continues ScienceDaily

The discussion on the theoretical model and associated findings explains why prior videoconference studies have not consistently found main effects for media. The findings also show that videoconferencing is not like face-to-face communication, despite apparent similarities.

Videoconferencing in the Field: A Heuristic Processing Model is by Carlos Ferran of Pennsylvania State University Great Valley and Stephanie Watts of Boston University.
It appears in vol. 54, number 9 of the INFORMS flagship journal Management Science.
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Source: Management Science