O2 looks to e-learning 'to further market potential'

Virtual College writes, "Online learning programs may be adopted by one major phone retailer as a new way to engage with its customers."

Photo: FreeDigitalPhotos.net

Mobile phone giant and network operator O2 has announced it is preparing to move into the fast-growing market of e-learning in a bid to get ahead of its competitors and to tap into an area of the market that is relatively new, Marketing Week reports.

In this new project, the company could increase its scope for sales and begin selling tablet computers, remote teaching tools and digital pens.

David Patterson, director and consultant with e-learning.co.uk, said that mobile learning is not an entirely new phenomenon but that it has become more popular through the invention of 3G networks, which allow faster uploads and better viewing options. The new technology offers an opportunity to make on-the-go learning a reality.

Virtual classrooms will become more and more popular among users who want to access materials on the go. Utilising technologies to extend the reach of users is the best way to get the most successful results and higher levels of usage, he added.
Read more... 

Source: Virtual College