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Monday, February 06, 2012

Ebook venture inspires children by CLAIRE ROGERS

CLAIRE ROGERS summarizes, "Wellington start-up 8interactive is using modern technology to inspire in children the age-old love of reading."

The start-up creates educational digital books for the iPhone and iPad, including animation and optional soundtracks that read the text aloud and play accompanying music.

Managing director Glenn Andert says customers download its free Read Me Stories app to their iPhone or iPad to sample about five ebooks. They can then purchase bundles of books for about US$2 (NZ$2.40).

The start-up has so far created 100 ebooks that can be purchased through the app, which has been downloaded about 1.5 million times.

The company's 15 staff, spread around the globe, computer animate the books as well as "act" the voices and write and record the music.

Read Me Stories -Children's Books

Read Me Stories -Children's Books from 8Interactive on Vimeo