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Sunday, May 12, 2019

How to Make Sure Your Book Gets Read | Marketing - Harvard Business Review

Dorie Clark, marketing strategist and professional speaker who teaches at Duke University’s Fuqua School of Business says, Writing it was just the beginning.

Photo: HBR Staff/Chris Ryan/Getty Images
Entrepreneurs have long known that writing a book is a great marketing tool for their business. And, increasingly, professionals who work inside organizations also recognize the power of publishing to advance their careers and distinguish themselves from the pack.

Of course, writing the book is only the start. The competition is vast, including not just commercially published works, but also the million-plus self-published books released each year. The essential next step is launching your book successfully, so it has a chance to be seen by your target audience.

In today’s crowded media environment, hiring a PR firm and crossing your fingers isn’t enough. Authors need to take charge of their own promotional process. As I’ve discovered in the course of launching three books over the past six years, the strategies below — all free — are the ones that truly move the needle on sales and will help you market effectively from day one...

Launching a book is more challenging than ever in this crowded and noisy media environment. But, by following these four strategies, you’ll be far ahead of many competitors, who sit back without a clear plan and hope their book will somehow get noticed.

Source: Harvard Business Review