"Blue version for the boys, red version for the girls," the East China Normal University Press (ECNUP) said in a post on its official account on China's WeChat social media platform. It claimed the books were designed specifically to cater to strengths and weaknesses of different genders.
"For example, the 'male version' includes content in the form of games as boys like to play games, and for the girls, we have more practical scenarios, such as buying vegetables and fruit in the market," one of the authors told local media outlet iFeng News...
The backlash prompted ECNUP to announce earlier this week that it was halting publication of the book immediately. On Thursday the company released a statement apologizing "for the negative impact of this matter," and promising to "draw lessons from it."
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Source: CBS News