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Sunday, December 07, 2008

iBrain: Surviving the Technological Alteration of the Modern Mind

Their insights are extraordinary, their behaviors unusual. Their brains—shaped by the era of microprocessors, access to limitless information, and 24-hour news and communication—are remapping, retooling, and evolving. They're not superhuman. They're your twenty-something coworkers, your children, and your competition. Are you keeping up?

In iBrain, Dr. Gary Small, one of America's leading neuroscientists and experts on brain function and behavior, explores how technology's unstoppable march forward has altered the way young minds develop, function, and interpret information. iBrain reveals a new evolution catalyzed by technological advancement and its future implications: Where do you fit in on the evolutionary chain? What are the professional, social, and political impacts of this new brain evolution? How must you adapt and at what price?
While high-tech immersion can accelerate learning and boost creativity, it also has its glitches, among them the meteoric rise in ADD diagnoses, increased social isolation, and Internet addiction. To compete and thrive in the age of brain evolution, and to avoid these potential drawbacks, we must adapt, and iBrain—with its Technology Toolkit—equips all of us with the tools and strategies needed to close the brain gap.

Published on: 2008-10
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About the Authors
Dr. Gary Small is a professor of psychiatry at the UCLA Semel Institute and directs the Memory and Aging Research Center and the UCLA Center on Aging. He is one of the world's leading experts on brain science and has published numerous books and articles. Scientific American magazine named him one of the world's top innovators in science and technology, and he frequently appears on The Today Show, Good Morning America, 20/20 and CNN.
Dr. Small has invented the first brain scan that allows doctors to see the physical evidence of brain aging and Alzheimer's disease in living people. Among his numerous breakthrough research studies, he now leads a team of neuroscientists who are demonstrating that exposure to computer technology causes rapid and profound changes in brain neural circuitry.

Gigi Vorgan wrote, produced and appeared in numerous feature films and television shows before teaming up with her husband, Dr. Gary Small, to co-write The Memory Bible, The Memory Prescription, The Longevity Bible, and iBrain. She lives in Los Angeles with Dr. Small and their two children.

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iBrain: Surviving the Technological Alteration of the Modern Mind