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Wednesday, August 29, 2012

Online training: Stretch your resources 10 times further

According to a recent QLM survey, organisations pay nearly 10 times more per attendee for in-person events than for online training.
 
Working Smarter: The ROI of Online Training in 2012 (PDF)


"Virtual events for training purposes are becoming the standard way of delivering training of all types."

This Quantum Leap Marketing brief explores this key finding and more, drawing out the 6 best practices for increasing your online training ROI.


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  • The most important factor in getting prospects to a training event
  • A common yet crucial mistake made by smaller companies
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Source: Citrix Online