Where to Find Free Online Digital Marketing Training | Business 2 Community - BrandViews

"Whether you are new to digital marketing or want to expand your marketing skill set, there is sure to be a free course available online" continues Business 2 Community.

A local plumbing contractor trying to get his business found online.

A recent college grad who just accepted a marketing position in a manufacturing company and is in charge of increasing the brand’s social media reach.

A digital marketing agency content manager who is tasked with creating a content strategy for her clients but has no background in search engine optimization.

What do all of these people have in common?

They all need to learn the skills that it takes to be successful in digital marketing.

A recent article by HubSpot, 5 Essential Skills Marketers Need to Succeed This Year, included an infographic from TEKsystems listing the skills that are in demand by marketing leaders. Organizations investing in their marketing strategy are seeking knowledge and experience in key areas of digital marketing.

It was an eye-opening look at the vast array of skills needed to pull together a complete digital marketing strategy. The marketing subsets of digital advertising, social media, content development, web design and mobile marketing top the list of the most prized skills. Like many of the readers who commented on the article, I was left wondering, “so where do we go from here?” We now know what organizations want but where do we get those skills?

According to TEKsystems’ research, here is a list of the skills that marketers need to succeed.

Digital Advertising:

• SEO/SEM
• Digital business analytics
• Digital project management
• Graphic design
• Pay-per-click analytics

Social Marketing:

• Social media management
• Digital business analytics
• Content strategy
• Creative direction

Website Design/Development

• UX design
• Front-end development
• Web development
• Content creation and management
• Consumer/behavioral analytics
• Product management

Content Development

• Content management
• Digital project management
• Web/traffic analytics
• SEO/SEM
• Content creation and management

Mobile Marketing

• Mobile design
• Mobile development
• Web/traffic analytics
• E-commerce analytics

You’ll notice that some skills are important in more than one subcategory of digital marketing, for example, analytics, project management, and content creation and strategy. If you are working for a small agency or local business, you may have responsibilities in several areas of your firm’s marketing department and will need a broad range of skills.
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Source: Business 2 Community