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Ellie Diamond, Author at Business 2 Community recommends, Since COVID-19 turned the world upside down, education providers all over the world have shifted to online learning.
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| Photo: Business 2 Community |
This transition means a lot of changes, including different ways of marketing your courses. But how do you figure it all out when you’re already so busy keeping your organization afloat?
Here’s the good news: People love online courses. Even before COVID-19 hit, experts were predicting that the online education market would be worth $350 billion by 2025.
Marketing your courses just means reaching those people who are already looking to learn something new. Fortunately, the best tools are cost-effective and probably already at your disposal. Read on to learn how to market online courses using social media, email, and your website...
Now that you’ve learned how to sell online courses using your website, email list, and social media, you can create your first campaign. Start by reading through The Download , our comprehensive guide to digital marketing for education providers.
Where will inspiration strike for you? Maybe your first step will be revamping your website or launching a Facebook campaign to promote a course that starts soon. Just as you do when developing courses, keep your focus on your (potential) students when deciding how best to reach them and you’ll know which way to go. After all, you know your students best!
Source: Business 2 Community
