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I enjoyed reading Lisa Neal's blog entry. I found it quite informative.
Paul English, a fellow U Mass Boston alumni, set up a site to get human assistance when calling a toll free number. While a useful service, there is also the problem of what to do while on hold. Generally you’re stuck listening to music that you would not normally add to your playlist, to say the least. With a speakerphone or wireless headset, it is easy to do something else while waiting. But instead, why not make it a teachable moment?
It can be a fine line that distinguishes advertising from education. Each seeks to modify beliefs, attitudes, and behaviors through the timely presentation of information. Each seeks to engage the viewer, to address a particular need, to pose a solution to a problem.
Successful advertising, like successful learning, is remembered.
The jingle plays in our memory, the brand jumps off the store shelf, and the phone number springs to mind when it's time to call for a pizza.
Source: Lisa Neal's blog and eLearn Magazine
