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Thursday, June 28, 2012

Email Excellence Posts Free Writing Tools

Salient's email samples help business professionals upgrade their writing. For managers, they meet a critical need: tools for coaching staff on a core business process.

View a clip from their eLearning program
Photo: has begun posting business email samples to support companies and individuals wrestling with email writing challenges. Over the next several months, it plans to continue building an entire catalog of writing tools, email examples, and what it calls "eLearning nuggets"—brief clips of interactive content, each focused on a particular writing situation or challenge.

Most surprising: It's all free. And unlike many websites posting free content, Email Excellence doesn't require visitors to register or otherwise surrender personal information.

The company behind Email Excellence is Salient, Inc., and Salient founder Roy Speed says his company's ambition is to fill a costly gap in business today: the need for email writing standards. "In many professions and small businesses," he says, "email has come to dominate critical functions, like sales and customer service. Yet no one's quite sure whether they're doing it well or doing it poorly."

Individual business people, in other words, have nothing to measure themselves against—no models that might point the way to simple improvements, no documented standards, no established best practices.

Email Excellence aims to fill this void.

Source: PRWeb

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