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Tuesday, June 26, 2012

Reading Rainbow’ resurfaces as an app by Sarah Edwards, CNN

"(CNN) - Butterfly in the sky I can go twice as high. . . Remember those lyrics from the once popular children’s show “Reading Rainbow”? Well, it’s back, but this time not on TV – on iPad." summarizes Sarah Edwards, CNN.


Last week, Reading Rainbow host, executive producer and actor Levar Burton, launched the Reading Rainbow app through his for-profit company RR Kidz Inc. Burton says he hopes the app will have the same impact on a new, more “digitally-native” generation as the show had on kids in the ‘80s.

Reading Rainbow App Trailer



The app, like the show, is aimed at children ages 3-9, who are just learning how to read. Like the show, Burton plays host, this time calling himself “Curator in Chief.” He, along with digital animations named Jane and Austin, guides children on a hot air balloon ride through the chosen story. Burton said, “The child will be able to navigate islands in a hot air balloon . . . a metaphor for a journey, a literal way to transport yourself from one place to another. The islands are themed and a child can go to these islands and find videos as well as books. Reading Rainbow was famous for giving you a backstage tour, giving you an experience that was based in the real world that was related to the literature and the featured book in every show and so the video field trips are a key component.”

In the not-too-distant future, many schools throughout the country may be equipped with handheld devices, and companies like Burton’s will be right there to deliver content. Content which Burton hopes will reinsert what he believes has been lost in the education process – the art of storytelling.
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Source: CNN (blog)


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