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Friday, July 21, 2017

A Starter Kit for Instructional Designers | EdSurge - Postsecondary Learning

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"A 2016 report funded by the Gates Foundation found that in the U.S. alone, there are 13,000 instructional designers. Yet, when I graduated from college in 2008, I didn’t know this field existed. Surely a lot has changed!" inform Amy Ahearn, Online Learning Manager for +Acumen and a graduate of Stanford’s Learning, Design and Technology Masters program.

Photo: EdSurge

Instructional design is experiencing a renaissance. As online course platforms proliferate, institutions of all shapes and sizes realize that they’ll need to translate content into digital forms. Designing online learning experiences is essential to training employees, mobilizing customers, serving students, building marketing channels, and sustaining business models.

The field has deep roots in distance education, human computer interaction, and visual design. But I’ve come to believe that contemporary instructional design sits at the intersection of three core disciplines: learning science, human-centered design, and digital marketing. It requires a deep respect for the pedagogical practices that teachers have honed for decades, balanced with fluency in today’s digital tools.

Most people with “instructional design” in their job title are involved in converting “traditional” written curriculum or in-person teaching into an online course. But they can also be creating learning apps, museum exhibits, or the latest educational toy. My classmates from Stanford’s Learning Design and Technology master’s program have gone on to design for big brands like Airbnb and Google as well as edtech upstarts including the African Leadership University, General Assembly, Osmo and Udacity.

Over the last few years, we’ve traded resources, articles and work samples as we try to build our own starter kit for this fast-moving field. Below are some of the lessons and resources that I wish I knew of when I first went on the job market—a combination of the academic texts you read in school along with practical tools that have been essential to practicing instructional design in the real world. This is not a complete or evergreen list, but hopefully it’s a helpful start. 
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Source: EdSurge