Ayesha Salim, Staff Writer at IDG Connect summarizes, "Last year in August, two reporters at the New York Times published a damning exposé on the life of Amazon employees."
It portrayed a unique form of data-driven management where data was used to monitor and measure employee performance and employees were held accountable based on metrics.
But what if students start becoming data-driven machines even before they enter the workplace? A new report from the Higher Education Commission, From Bricks to Clicks - The Potential of Data and Analytics in Higher Education,
wants universities in the UK to use “learning analytics” to provide
better feedback and “empower students to become more reflective
learners”.
The report makes a distinction between “static data” which is
information like admissions, applications, financial data and so forth
that has been collected since its inception, and “fluid data” which is
now the direction the data is heading in the digital age. For instance,
thanks to swipe cards, universities can tell how often “each student is
visiting campus” or when a student uses an e-textbook, it can generate
data on “highlights and notes made in the text” and “even track data on
where students’ eyes are falling on the page”.
The hope is for this “fluid data” to be utilised going forward so
that analytics can be used by tutors to provide better feedback to
students. Tutors can also monitor how resources are being downloaded and
tailor their courses accordingly. Data can be used to monitor how
engaged the student is and how likely they are to drop out.
Ethics and “gaming” the system
One issue concerns whether students will be aware of how their data
will be used and utilised by institutions. The other is, will students
will be able to “game” the system knowing their behaviour is being
monitored? As the report notes, a student could “take out 10 books to
boost their ‘library engagement score’” or “repeatedly swipe their
access card to increase their ‘campus presence’”.
But the report notes that the system will be re-adjusted for any
“unusual spikes” in behaviour. So if the student is repeatedly taking
too many books out of the library, the student’s score will diminish
over time...
Data will “follow” students throughout their lives
Most people that did poorly at school may have had a chance to put
this behind them and do a “start-over” of sorts in adulthood. For
instance, poor grades at school doesn’t necessarily prevent people from
kick-starting amazing careers later on in life. But what if your poor
performance follows you, not just through CVs but in pure data form? Now
employers will have more in-depth information about a candidate to
decide whether to hire them or not.
The report says:
“Individuals in education will produce new big data sets’, which will
follow them throughout their education – from primary and secondary
school and then onto the workplace – holding most details of their
experience, engagement and performance in their studies.”
Read more...
Source: IDG Connect