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Music is often called one of life’s greatest gifts, yet increasingly this gift is becoming more costly and inaccessible for students in the UK.
The University of Sussex recently conducted a study on music provision at state and independent secondary schools in England, finding that budget cuts and a prioritising of EBacc subjects has meant many institutions no longer offer Music as a curriculum subject at lower years.
Furthermore, results show a decline in Music offered as a GCSE and A-level option between 2016-18/19. As a result students wishing to pursue music education often have to choose after-school classes.
Indeed, Ofqual’s 2018 report on exam entries in England confirm that Music and Performing Arts Education is dwindling with the number of students selecting Music at GCSE falling by 7%, whilst Performing Arts fell by 41%...
Since the majority of music students’ tuition is handled by their parents, the industry should consider how it can make its tuition management solutions as supportive and user-friendly as possible for parents. According to the National Music Plan, parents’ money represents over half of music services’ overall income, a figure which has likely risen since initial publication. It is the parent who is the customer and in the digital age, savvy customers want easy-to-use self-service systems. The industry must meet expectation with a management solution to improve the quality of customer experience and thereby increase student retention. Busy parents appreciate the convenience and flexibility of tracking lesson schedules and making payments online, all from one location, providing greater clarity and easier communication with tutors.
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Source: Open Access Government
