Photo: Siddhant Jumde |
Demand and Growth
Globally, learning and education videos on YouTube drive hundreds of millions of views a day. Even in India, we are seeing a huge demand for 'how-to' videos on the platform. Our research in the country shows that users leverage YouTube to ask questions that range from day-to-day life skills (how to tie a tie), to academics (easy ways to multiply), to learning new skills (how to do Salsa). The platform's audio-visual content experience helps Indian users to relate, learn faster and explore a wide variety of genres and subjects from across the world...
Smart, crisp Content
Educational content on YouTube is helping people across age groups to get a visual understanding of different subjects. We see a lot of teachers uploading videos of classroom lectures on their own channels. Channels such as Wifistudy are running online coaching centres and live-streaming up to 30 videos a day, with live Q&A sessions. And the content ecosystem is not limited to independent teachers and creators. The government and educational institutes also gain from its reach and distribution; for example, NPTELhrd has more than 1.5 million subscribers.
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Source: India Today