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A new report by Ambient Insight called, “The US Market for Mobile Learning Products and Services: 2009-2014 Forecast and Analysis” states that the US demand for mobile learning is growing by a five-year compound annual growth rate (CAGR) of 18.3% and revenues will reach $1.4 billion by 2014. Global financial services firm Morgan Stanley estimates that “by 2015, more users will connect to the Internet via mobile devices than by desktop PC.” For this reason, many predict a continued rise in the use of mobile devices for learning.
Brandon Hall Research, publisher of the 2010 study, Emerging e-Learning: New Approaches to Delivering Engaging Online Learning Content, describes how “Nike’s Sports Knowledge Underground (SKU) uses mobile learning to train retail partners during the holiday season — a crucial financial and business period for retailers. Mobile learning enabled Nike to provide flexible, on-demand just-in-time training that helped resolve the challenges of many retail salespeople. Such challenges include limited payroll hours, high turnover and more part-time employees with less Nike product and selling knowledge.”
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For more information, visit www.vialearning.com Source: WebWire
