But some young Chinese see drawbacks in bricks-and-mortar tuition in China because of a rigid style of teaching, the funnelling of students into courses they do not enjoy, the cost and dim job prospects for many graduates. Small but growing numbers are considering options online.
Internet-based methods of teaching, known as Massive Online Open Courses or MOOCs, are already gaining in popularity in other countries. Typically, MOOCs offer students free access to instructional videos but charge for certificates showing satisfactory completion of coursework. In China, despite deeply ingrained reverence for traditional institutions, the trend is also beginning to catch on.
One startup in the field is a non-profit organisation in Beijing calling itself One-Man University. It is not officially recognised as a university, but it has gained a big leg-up with backing from non-state companies that see MOOCs as a potentially large new market. To attract viewers, 56.com, a video-streaming website, is distributing the service’s instructional videos without advertisements. Since it opened in 2011, One-Man University has acquired 130,000 registered members.
Source: The Economist (blog)