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Saturday, November 15, 2014

Stanford and Warner make music – leaders

"A new collaboration between Stanford and the music industry will cultivate the next generation of leaders in the music world." reports Robin Wander, Director of Arts Communication at Stanford University.

Cameron Strang, CEO and chairman of Warner Bros. Records and Warner/Chappell Music, participates in a Q&A with students in the new course "Real Industry: Music & Audio Technology" taught by Jay LeBoeuf at CCRMA. 
Photo:Stanford University News 

Innovation and entrepreneurial thinking are key factors that make the music business a shapeshifting industry. They are also part of the learning ethos at Stanford – and will drive the Stanford/Warner Music Group Leadership Initiative.

The goal of this initiative is to identify and develop a new generation of undergraduate Stanford students from across various educational disciplines – music, computer science, product design, economics and electrical engineering – for leadership roles in the ever-changing music business.
Each year, a select group of students in their junior year of study will participate in the program by taking a course co-developed with Warner Music Group. WMG is committed to an initial program period of five years.
"I am excited that this new collaboration will offer our students hands-on experience working in this fast-changing creative industry," said Matthew Tiews, Stanford's executive director of arts programs. "We hope the program will also bring out the skills, talents and entrepreneurial spirit of Stanford students from all disciplines in order to develop new approaches and leadership in this field."

How it works
Year one of the program begins now with the admission process. Juniors are invited to apply before Jan. 30, 2015, for participation in this academic year.

The application consists of a resume, a transcript and a brief written expression of interest in participating, detailing experience and preparation and the type of professional experience the student is most interested in pursuing. A portfolio of relevant work (i.e., musical work, technical inventions, marketing campaigns, etc.) is optional.

The selection committee is chaired by Tiews and includes an interdisciplinary group of Stanford faculty and key staff from across the university. The committee will make preliminary decisions in February 2015, at which point Stanford will work with WMG to finalize the selection. This process will likely include an interview or other interface between students and WMG staff to determine fit, with final selection to be announced by March 2015

The program will have three required components, to take place in the following sequence:

  • Students must complete, by the end of their junior year, the new course co-developed with WMG and to be offered starting in spring 2015 called Changing World of Popular Music. The course will feature a rotating group of guest artists and executives.
  • Beginning summer 2015, participants will be given a 10-week paid "in-house" assignment with WMG or one of its program partners. By design, these summer assignments will be highly challenging and rewarding opportunities across the music industry, where technology is reshaping the future and innovation provides tremendous opportunities (and for which students will be eligible to receive $8,000). 
  • Upon returning to campus from summer assignments, students must begin work on intensive capstone projects designed to address opportunities for innovation and to be presented at the end of the senior year ($2,000 per student per project).
Upon completion, WMG may seek to offer support in further developing the projects and careers of leaders emerging from the program. 

Source: Stanford University News

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