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gamification
Gamification is the application of game theory concepts and techniques to non-game activities.
Game theory is a branch of mathematics that seeks to understand why an individual makes a particular decision and how the decisions made by one individual affect others.
Although the word “game” is used in everyday speech, it can be difficult to formally define. According to the Merriam-Webster dictionary, a game is “an activity engaged in for diversion or amusement.” In other words, a game is fun. A second entry for the word, however, explains that a game can also be “a procedure or strategy for gaining an end.”
Generally speaking, the overreaching goal of gamification is to engage the participant with an activity he finds fun in order to influence his behavior.
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Source: WhatIs.com
