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| Photo: Diogo Costa |
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| Photo: KnowTechie |
Guessing what individual customers want by researching large demographic populations is no longer a marketing trend. Now, some of the biggest tech companies like Amazon, Facebook and Google are investing money in machine learning and Artificial Intelligence (AI) to predict what each of their customers wants – even before they know it.
With consumers getting more and more connected in several devices at all times of the day, there is now more data than ever available to collect and analyze. In fact, today’s marketers have more opportunities to analyze the content and data to offer campaigns that benefit not only the marketer but, most importantly, the consumer.
Marketers can better reach their audience through virtual assistants, who will learn a lot about customers. Integrating Artificial Intelligence into the virtual assistant will allow for intelligent insight while people browse and shop in their favorite applications – for example, the “related products” feature in mobile applications is a great opportunity for brands, where they will be able to aggregate and analyze how, when and which customer to reach by understanding their interests more accurately.
Frank is one of such assistants, however taking care of a new part of the customer interaction: advertising. Being connected to more than two million websites, including Facebook, Twitter, YouTube, LinkedIn, Instagram and Google, Frank is able to harness the power of AI in order to setup, optimize and crate multiple reports on ad campaigns.
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Source: KnowTechie
