The Radical Transformation of the Textbook | Gear - WIRED

For several decades, textbook publishers followed the same basic model: Pitch a hefty tome of knowledge to faculty for inclusion in lesson plans; charge students an equally hefty sum; revise and update its content as needed every few years by Brian Barrett, news editor at WIRED. 

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Repeat. But the last several years have seen a shift at colleges and universities—one that has more recently turned tectonic.

In a way, the evolution of the textbook has mirrored that in every other industry. Ownership has given way to rentals, and analog to digital. Within the broad strokes of that transition, though, lie divergent ideas about not just what learning should look like in the 21st century but how affordable to make it.

Let’s Get Digital

Pearson is one of the biggest publishers of educational books in the world, with a roster of 1,500 textbooks in the US market. Last month, it announced that going forward it would adopt a “digital first” strategy. It’ll still produce physical textbooks, but students will rent by default with the option to buy after the rental period ends...

“Digital text, digital work, is often engaged with at a lower level of attention. By moving everything online, it’s going to become even more decontextualized. Overall, I think there’s going to be less deeper learning going on,” Trakhman says. “I believe there’s a time and a place for digital, but educators need to be mindful of the time and place for using these resources. Rolling out these digital suites is not really the best for student learning.”
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Source: WIRED