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Friday, November 01, 2019

AI could help us unpick why some songs just make us feel so good | Artificial Intelligence - MIT Technology Review

Machine learning can map which musical qualities trigger what types of physical and emotional responses. One day the technique could even be used in music therapy, says Karen Hao, artificial intelligence reporter for MIT Technology Review.

Photo: Courtesy of USC Viterbi School of Engineering
We all know that music is a powerful influencer. A movie without a soundtrack doesn’t provoke the same emotional journey. A workout without a pump-up anthem can feel like a drag. But is there a way to quantify these reactions? And if so, could they be reverse-engineered and put to use?

In a new paper, researchers at the University of Southern California mapped out how things like  pitch, rhythm, and harmony induce different types of brain activity, physiological reactions (heat, sweat, and changes in electrical response), and emotions (happiness or sadness), and how machine learning could use those relationships to predict how people might respond to a new piece of music. 
The results, presented at a conference last week on the intersections of computer science and art, show how we may one day be able to engineer targeted musical experiences for purposes ranging from therapy to movies...

The researchers then fed the data, along with 74 features for each song (such as its pitch, rhythm, harmony, dynamics, and timbre), into several machine-learning algorithms and examined which features were the strongest predictors of responses. They found, for example, that the brightness of a song (the level of its medium and high frequencies) and the strength of its beat were both among the best predictors of how a song would affect a listener’s heart rate and brain activity.