Posts
"The Streaming School of Business: How the University of Minnesota Leverages Lecture Capture Technology for Online Courses, Webinars and Special Events"
Tuesday, January 25, 2011
11:00 - 11:45 a.m. CST (convert your time zone)
Think lecture capture technology is only good for one thing - capturing course lectures? The Carlson School of Management at the University of Minnesota says think again. Every day they use webcasting technology in the classroom and beyond - from fully online courses and executive education archives to live streaming for special events and webinars advertising their upcoming course offerings.
It's probably not a surprise they're the school that brought you the "4Ps of marketing" and launched the field of Management Information Systems.
Join the masterminds behind Carlson's lecture capture dynasty as they walk you through a day in the life of their Mediasite webcasting platform. They'll present how they leveraged this classroom technology from blended learning basic to a full-time webcasting work horse, including:
- Their learning technology infrastructure for capturing all CEMBA courses (Canadian Executive Master of Business Administration program) throughout the year, allowing students to review course content on-demand
- Tips for using webcasts to build relationships with potential School of Management customers
- Why they live stream special events and guest lectures to an extended audience, plus creating an instant archive of the event for future use
- How they chose to integrate technology into the classroom in a way that decreases the pressure on staff yet streamlines the capture process
