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Thursday, September 21, 2017

UK mobile trends: Smartphones now twice as popular as PCs for going online | Netimperative

"Twice as many adults now use the internet on a smartphone than do on a desktop computer, as smartphones have become the most popular device for going online at every hour of the day, according to new research" continues Netimperative.

Photo: Verto Analytics

Verto Analytics, a research company that tracks which devices nearly 5,000 UK adults use to go online, showed that smartphones account for 57% of people who go online, whilst traditional PCs account for 27% and tablets 16%.

Dr. Hannu Verkasalo, Verto Analytics’ CEO, said: “Mobile’s dominance at every hour of the day is a change from recent years when desktop PCs tended to be the most popular device for going online during the middle hours of the day and in the middle part of the evening.”

Smartphones are at their most dominant between 8am and 11am when they account for 63% of people online – three times as many as are on a PC. PCs tend to have the largest share of the online audience between 1am and 3am (38%) but their highest share during normal waking hours is 29% between 6pm and 11pm. Tablet’s share of the online audience is greatest between 10pm and midnight when it accounts for 19% of people online.  
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Source: Netimperative 


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