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Thursday, December 03, 2015

eBook: Choose images that connect

In a digital marketing world constrained by character limits, the right visual can establish an emotional connection with your audience. Learn how images can enhance an ad and help tell your story. 

Photo: Yahoo Gemini 

Photo: Patrick Salmon 
LinkedIn
Patrick Salmon writes in the introduction, "All advertisers want to break through the clutter. But how can a brand keep its head above water in a sea of digital ads and content? In a digital marketing world constrained by character limits, the right visual can establish an emotional connection with your audience and deliver your brand’s message in an impactful and transparent way. Images can enhance an ad and help tell the story in the most efficient way."

Over the past few months, we’ve analyzed thousands of online ads to discover what makes images work, why consumers respond to them, and how they visually interact with their computer screens. We conducted user interviews, ad campaign teasurements, and eye tracking studies, and found the three best practices for identifying the most effective advertising images. 


Download this eBook to learn:
  • How images can enhance your ads
  • Key consumer insights
  • Best practices for selecting images
Download the eBook

Source: Yahoo Gemini 


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