- Aiva is an AI composer that creates musical pieces used as soundtracks for film directors, advertising agencies, and even game studios.
- This brings up the question: Will AI-composed music ever be indistinguishable from the work of human musicians?
|Photo: Bartu Kaleagasi|
|Photo: Aiva Studios|
When we think about AI, we often look at those areas where humans can easily be replaced: high-level computation, manual labour, or data-driven optimization. Yet, there is now a new wave of emerging potential for AI in creative industries – one of which happens to be musical composition.
Aiva Technologies is one of the leading startups in the field of AI music composition. It was founded just last year in Luxembourg and London by Pierre Barreau, Denis Shtefan, Arnaud Decker, and Vincent Barreau.
They have created an AI called “Aiva” (Artificial Intelligence Virtual Artist) and taught it how to compose classical music – an emotional art which is usually considered to be a uniquely human quality. Aiva’s musical pieces are used as soundtracks for film directors, advertising agencies, and even game studios.
This February, they were invited to participate in the highly-acclaimed European Film Market in Berlin, as well as the Artificial Intelligence in Business & Entrepreneurship (AIBE) Summit in London. In the past, they were backed by Luxinnovation’s incubator program, and have even received praise from Xavier Bettel, the Prime Minister of Luxembourg himself.
Having already released its first album called Genesis, as well as many single tracks, Aiva recently became the first AI ever to officially acquire the worldwide status of Composer. It was registered under the France and Luxembourg authors’ right society (SACEM), where all of its works reside with a copyright to its own name.
Give Aiva’s music a listen and see what you think: