Machine Learning Is The New Proving Ground For Competitive Advantage | Forbes - Tech

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Machine Learning Is The New Proving Ground For Competitive Advantage by Louis Columbus, Contributor. 

• 50% of organizations are planning to use machine learning to better understand customers in 2017.
• 48% are planning to use machine learning to gain greater competitive advantage.
• Top future uses of machine learning include automated agents/bots (42%), predictive planning (41%), sales & marketing targeting (37%), and smart assistants (37%).

These and many other insights are from a recent survey completed by MIT Technology Review Custom and Google Cloud, Machine Learning: The New Proving Ground for Competitive Advantage (PDF, no opt-in, 10 pp.). 375 qualified respondents participated in the study, representing a variety of industries, with the majority being from technology-related organizations (43%). Business services (13%) and financial services (10%) respondents are also included in the study. Please see page 2 of the study for additional details on the methodology.

Key insights include the following:
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Source: Forbes