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Thursday, December 01, 2016

It's Time To Get Serious About Your Mobile Strategy | NewsFactor Network

Photo: Maribel Lopez
"Mobility has been a hot topic for some time, and it continues to be a key strategic initiative for both consumer and B2B-facing companies." notes Maribel Lopez, Principal & Founder.

Lopez Research surveyed IT leaders on their top priorities in 2016, and over two-thirds of them listed mobile-enabling the business as one of the most important. Yet, only 48% of the firms interviewed have a formal mobile strategy in place. This disconnect between crafting a mobile strategy and deploying mobile applications can dramatically decrease the effectiveness of a company’s mobile efforts.

A mobile strategy should define the architectural approach for connecting data from systems of record and engagement such as enterprise resource planning (ERP), customer relationship management system (CRM) and supply chain management (SCM) to mobile applications. Without this, the apps development team is simply building a pretty user interface that can’t connect to transactional systems.

Outlined below are three phases of mobile strategy that we believe will help companies reach the next stage of mobile-enabling their business. 

Source: NewsFactor Network