eBook - Why Email Conversations Are Louder Than Email Campaigns

Nobody wants to get blasted. Commercial email marketing evolved out of the traditional direct-mail mindset, which is all about big campaigns sent to many, on the marketer’s schedule, not the buyer’s.

Just getting your messages to recipients is not enough; you have to give subscribers reasons to engage with those messages. This means abandoning the idea of batch and blast and entering into a relationship-oriented mindset that continuously builds engagement with consumers, one by one and over time.

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Our eBook, Conversations Not Campaigns, shows you how to create individualised email conversations at scale so you can effectively engage your entire audience.

This eBook will show you:

• How to create an effective email conversation that drives actions 
• How to trigger messages and adjust based on behaviours 
• Why traditional "batch and blast" doesn't cut it anymore 

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Source: Marketo