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| Above: Royal Caribbean's SoundSeeker tool creates your vacation videos. Photo: Royal Caribbean |
Travelers simply submit three vacation photos to www.SoundSeeker.com and the machine-learning AI goes to work. It matches the images with a specific mood and creates an original music track to fit. Then it puts together a 30-second music video that you can share with family and friends.
SoundSeeker is another example of Royal Caribbean’s push to add technologies to the cruise experience in an attempt to woo millennials and their families, said Jim Berra, chief marketing officer at Royal Caribbean, in an interview with VentureBeat. It’s part of a broader race between competing cruise lines seeking to appeal to a cooler crowd. In early 2017, Carnival said it would roll out Ocean Medallion wearables on more than 100 cruise ships.
The machine-learned AI is powered by music theory developed by the Berklee College of Music, which collaborated in the creation of SoundSeeker. The AI analyzes the images based on color, landscape, backdrop, emotion, body language, and facial expression and then crafts a shareable and one-of-a kind soundtrack.The customized tracks take inspiration from a wide variety of music, including ’90s hip-hop, rock, modern, and electronic dance music. Fans can follow along on Royal Caribbean’s social channels, and by searching #SoundSeeker.
Over more than a year, Royal Caribbean teamed up with its agency, MullenLowe; experts from Berklee College of Music; and technologists from around the world to create the song generator.
Berklee leveraged music theory for the tool to match music to photos, accounting for pitch, tempo, and instrumental combinations, among other qualities.
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Source: VentureBeat
