Study: Gen Z prefers YouTube over books for learning | Kidscreen

"A new US study by Pearson has found that 60% of Gen Z kids prefer YouTube for learning over printed books, but still value "traditional" methods of instruction" according to Jeremy Dickson, Features Editor of Kidscreen.

Photo: Kidscreen

New field research by global education company Pearson has revealed that Gen Z kids in the US like learning from YouTube more than printed books.

Conducted for Pearson by New York-based global market research firm The Harris Poll, Beyond Millennials: The Next Generation of Learners surveyed 2,587 14- to 40-year-olds to examine the differences between Generation Z and Millennials in terms of their outlooks, values, education experiences and technology usage.

According to the study, nearly 60% of Gen Z respondents prefer YouTube for learning compared to 47% who prefer printed books. Millennials, meanwhile, prefer printed books (60%) over YouTube (55%).

Gen Z’s preference for learning from apps or interactive games (47%) is also equal to its preference for printed books. However, Gen Z prefers in-person group activities (57%) for learning, more than their older counterparts (47%)...

A full version of the Pearson study can be found here.
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Source: Kidscreen