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Friday, March 25, 2011

New Bersin & Associates Research Shows Mobile Learning Finally Goes Mainstream

Bersin & Associates, the premier research and consulting firm empowering HR organizations to drive bottom-line impact, today announced that mobile learning finally has gone mainstream, driven by consumers in both the developed and developing worlds, and by mobile- technology oriented industries including high-tech, business services, and healthcare.

Consumers are spearheading the adoption of mobile technologies in the workplace and around the developing world -- spurred by the explosion of easy-to-use and relatively inexpensive smart phones, eBook readers, netbooks, tablets, and user-friendly applications, according to the research study, m-Learning: Mobile Learning is Finally Going Mainstream – And It Is Bigger Than You Might Think.

Major companies, including Bersin & Associates Learning Leaders®, have adopted and demonstrated the efficacy of mobile learning. For example:
  • Accenture created a uPodcast program that enables subject-matter experts and the organization's leaders to share knowledge at a minimal cost. To date, 180 podcasts have been created and more than 20,000 employees – 11 percent of the total workforce – have accessed them.
  • Coca-Cola turned to Kelley Executive Partners to create an alternate reality game that combines social and mobile technologies – including GPS and smartphones – along with collaborative and competitive team problem-solving. The game was designed to drive understanding of how millennial consumers use Web 2.0 technologies (and avoiding television) to help Coca-Cola develop a more effective marketing strategy.
Mobile learning is ushering a new era – one of unprecedented speed, scale and reach that can connect employees to the knowledge and expertise they need, when and where they need it," said Josh Bersin, chief executive officer and president, Bersin & Associates.

The new Bersin & Associates report, m-Learning: Mobile Learning Is Finally Going Mainstream – And It Is Bigger Than You Might Think is available for $495 for a PDF and $625 for a print copy.
For more details go to

Two Bersin & Associates reports, including m-Learning: Mobile Learning is Finally Going Mainstream and Virtual Classrooms: Facts, Practical Analysis, Trends and Provider Comparisons are available in a single downloadable PDF package for $795 for a PDF and $925 for a print copy.
For more details on this package go to

Related link
Table of Contents (PDF)

Source: Digital Journal