GN, a Bangalore-based technologist, does not have a Facebook app on his
phone, often browses on incognito mode and has installed a tool that
detects and blocks spy ads and trackers." continues Times of India.
All this is to escape from the pervasive ads that have now begun to invade his online presence. But Thejesh knows it's of little use.
Given the proliferation of e-commerce companies in India, the barrage of ads are unlikely to stop. "It's an everyday fight. There is no way to get rid of all these ads," said Thejesh, co-founder of data science community Datameet. Thejesh represents a growing population of internet users who are becoming aware of the risks that come with their online habits -- specifically, having each data point of their everyday lives collected by companies and tech startups.
This includes an individual's IP address, browser type, pages viewed, and the date and time of use. On mobile, the data collected could be more elaborate and accurate -- including a user's location, device type and contact list.
Where does all this data go? Some are sold to brands via ad networks, and others are used by companies to streamline the ads shown to specific users.
Source: Times of India