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Thursday, August 23, 2018

5 Marketing Design Techniques for Standout E-Learning | Learning Technologies - ATD

"E-learning and other digital learning solutions are pervasive and popular alternatives to traditional classroom training" reports Danielle Wallace, instructional designer and learning director at Beyond the Sky. 

Photo: ATD

However, the more digital courses there are, the tougher it can be for your course to stand out from the pack. While excellent content is key, your course’s user interface (UI) plays a big part in whether learners will take action or put your course off for later.

After all, according to research by Gitte Lindgaard and her colleagues Cathy Dudek, Gary Fernandes, and J. Brown, it takes just 50 milliseconds for someone to decide on a website based on its visual appeal. Use these five marketing design techniques to make the most out of those milliseconds and capture your learners’ attention.
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Source: ATD