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Friday, December 21, 2018

How advertisers use big data & machine learning in the digital age | Bitpipe.com - TechTarget

In order to deliver personalized content across various mediums, companies must prioritize big data analysis paired with machine learning. 

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In this resource, learn how the advertising industry prioritizes big data analysis and machine learning to create personalized experiences for their consumers in the digital age.

MapR Technologies writes in the introduction,"The media and entertainment industry is in the midst of an enormous transition. As delivery of information and entertainment has gone digital, the consumption metaphor has shifted from specific windows at specific times to an on-demand model. Consumers now expect their preferred programming to be available to them at any time and on any device. And, with the advances of wireless, video, and mobile technologies, consumers now have many options to consume content their way. This is both a blessing and a curse for media companies–and entertainment brands in particular..." 
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Source: TechTarget